Author: Sky Bloom IT

Most cinemas did not choose their technology stack so much as accumulate it. A ticketing system arrived first, a concession till followed, a scheduling tool was adopted because a manager preferred it, and a loyalty scheme was added when someone decided the venue needed one. Each decision made sense at the time. Collectively they produced an operation held together by manual effort, which is why exhibitors are increasingly consolidating onto integrated cinema software rather than continuing to maintain a collection of tools that were never designed to work together. The appeal of buying point solutions is obvious. Each one is chosen…